Sep 02 2008
What NOT to Do When the Meeting Industry Turns from a Sellers’ to a Buyer’s Market.
Meeting Planner Joan Eisenstodt and venue-supplier Grace Markum share 10 things venues should NOT do when the market begins to shift from a sellers’ to a buyer’s market.
Don’t offer deep discounts.
Don’t cut the advertising and marketing budgets.
Don’t make your marketing sound like a fire sale.
Don’t cut the number of people on the sales team.
Don’t fall [...]
