I just read a great article in trendwatching.com that suggest that uniqueness is now a status symbol for consumers…including meeting and event planners! The days of consuming products that the masses are consuming are passing. Instead, people are looking for “status stories” to tell. Imagine a planner saying…”I had a fantastic meeting at a really unique site! We met on a ranch, etc.” as opposed to saying…”Yes, we met in a hotel ballroom”….BORING! So, think about how you can help your customers tell a “status story” about their meeting or event at your venue. To read the article, visit http://trendwatching.com/briefing/.

BE UNIQUE!